African American publishing entrepreneur John H. Johnson (1918–2005) had a significant impact on American business practices. By successfully disproving a common assumption about marketing and media in the early twentieth century—that a single message and medium could reach all Americans—Johnson helped make possible everything from Telemundo to Ms. Magazine. The very nature of contemporary media hinges on the concept Johnson demonstrated: the profitability of targeting specific niches of consumers, segmented by ethnicity, age, and other demographic characteristics. Johnson devised techniques and concepts whose effectiveness now benefits many American businesses and even multinational corporations facing the challenge of marketing goods and services to a globally diverse population.
In context, 'Telemundo' and 'Ms. magazine' serve as examples of media that:
- A. devised similar marketing techniques
- B. were created by the same media visionary
- C. underwent profound changes as a result of Johnson's work
- D. were designed to appeal to particular groups of consumers
Correct Answer & Rationale
Correct Answer: D
Both 'Telemundo' and 'Ms. magazine' were designed to cater to specific audiences, focusing on the needs and interests of their respective consumer groups. Telemundo targets the Hispanic community, providing culturally relevant content, while Ms. magazine addresses feminist issues and women’s rights. Option A is incorrect as there is no evidence that both utilized similar marketing techniques. Option B is misleading; they were not created by the same visionary. Option C is inaccurate; while Johnson's work influenced media, it did not specifically lead to profound changes in either outlet.
Both 'Telemundo' and 'Ms. magazine' were designed to cater to specific audiences, focusing on the needs and interests of their respective consumer groups. Telemundo targets the Hispanic community, providing culturally relevant content, while Ms. magazine addresses feminist issues and women’s rights. Option A is incorrect as there is no evidence that both utilized similar marketing techniques. Option B is misleading; they were not created by the same visionary. Option C is inaccurate; while Johnson's work influenced media, it did not specifically lead to profound changes in either outlet.
Other Related Questions
In context, the statement that the woman is 'draped from brow to ankle in gold and wind-crushed linen' (sentence 10) primarily:
- A. reveals the narrator's assumptions about the woman's income
- B. explains why the woman might be uncomfortable in the cold weather
- C. shows how different the woman's clothing is from the narrator's clothing
- D. emphasizes how out of place the woman seems in the surrounding environment
Correct Answer & Rationale
Correct Answer: D
The description of the woman being "draped from brow to ankle in gold and wind-crushed linen" emphasizes her opulent attire, suggesting she is out of place in her surroundings. This stark contrast highlights her distinctiveness compared to the environment, reinforcing her isolation. Option A misinterprets the focus on income rather than the visual impact of her clothing. Option B incorrectly assumes discomfort from the cold, which is not the primary focus of the imagery. Option C, while noting a difference in clothing, fails to capture the broader context of the woman’s disconnection from her environment, which is central to the statement.
The description of the woman being "draped from brow to ankle in gold and wind-crushed linen" emphasizes her opulent attire, suggesting she is out of place in her surroundings. This stark contrast highlights her distinctiveness compared to the environment, reinforcing her isolation. Option A misinterprets the focus on income rather than the visual impact of her clothing. Option B incorrectly assumes discomfort from the cold, which is not the primary focus of the imagery. Option C, while noting a difference in clothing, fails to capture the broader context of the woman’s disconnection from her environment, which is central to the statement.
In the second sentence of the passage ('a giant Saturn moon rocket dismantled into pieces for tourists to inspect, like lengths of fossilized bone from a mythic biotech dragon'), the simile primarily emphasizes the rocket's:
- A. dominance
- B. obsolescence
- C. superior engineering
- D. appeal to newcomers
Correct Answer & Rationale
Correct Answer: B
The simile compares the dismantled rocket to "fossilized bone from a mythic biotech dragon," highlighting its obsolescence. This imagery suggests that the rocket, once a marvel of technology, now resembles relics of a bygone era, evoking a sense of nostalgia rather than functionality. Option A, dominance, does not apply here, as the imagery does not convey power or superiority. Option C, superior engineering, is contradicted by the notion of the rocket being dismantled and inspected, which implies it is no longer operational. Option D, appeal to newcomers, is less relevant; the focus is more on the rocket's past significance than its current allure.
The simile compares the dismantled rocket to "fossilized bone from a mythic biotech dragon," highlighting its obsolescence. This imagery suggests that the rocket, once a marvel of technology, now resembles relics of a bygone era, evoking a sense of nostalgia rather than functionality. Option A, dominance, does not apply here, as the imagery does not convey power or superiority. Option C, superior engineering, is contradicted by the notion of the rocket being dismantled and inspected, which implies it is no longer operational. Option D, appeal to newcomers, is less relevant; the focus is more on the rocket's past significance than its current allure.
When the author writes that Chilesaurus diegosuarezi “should have been a meat-eater,†she most likely means that the species:
- A. would have been healthier if it had eaten meat
- B. would have grown even larger if it had eaten meat
- C. had the head, neck, and teeth of a meat-eater
- D. had body features similar to those of its meat-eating relative
Correct Answer & Rationale
Correct Answer: D
The statement implies that Chilesaurus diegosuarezi possesses physical characteristics akin to those of carnivorous dinosaurs. Option D accurately reflects this by highlighting that its body features resemble those of its meat-eating relatives, suggesting an evolutionary expectation based on morphology. Option A incorrectly assumes a health benefit from a meat-based diet, which is not the focus of the author's observation. Option B speculates on size without evidence, as diet does not directly correlate with growth potential in this context. Option C, while partially true about its head and teeth, overlooks the broader comparison to body features, making D the most comprehensive choice.
The statement implies that Chilesaurus diegosuarezi possesses physical characteristics akin to those of carnivorous dinosaurs. Option D accurately reflects this by highlighting that its body features resemble those of its meat-eating relatives, suggesting an evolutionary expectation based on morphology. Option A incorrectly assumes a health benefit from a meat-based diet, which is not the focus of the author's observation. Option B speculates on size without evidence, as diet does not directly correlate with growth potential in this context. Option C, while partially true about its head and teeth, overlooks the broader comparison to body features, making D the most comprehensive choice.
Why does the author place quotation marks around the word 'patriotic' (sentence 2)?
- A. To attribute to postwar Americans the perception of Wrigley’s gum as patriotic
- B. To praise the patriotism the Wrigley Company demonstrated during wartime
- C. To show that American soldiers used the word 'patriotic' to describe Wrigley’s gum
- D. To reveal that the Wrigley Company changed the name of its gum to include the word 'patriotic'
Correct Answer & Rationale
Correct Answer: A
The use of quotation marks around 'patriotic' indicates that the term reflects the perception held by postwar Americans rather than the author's own endorsement. This suggests a distance from the term, highlighting it as a viewpoint rather than an absolute truth. Option B misinterprets the author's intent; the quotation marks do not imply praise for the Wrigley Company's actions. Option C inaccurately suggests that soldiers specifically coined the term in reference to the gum, which is not supported by the context. Option D incorrectly assumes that the company changed the product name, which is not indicated in the text.
The use of quotation marks around 'patriotic' indicates that the term reflects the perception held by postwar Americans rather than the author's own endorsement. This suggests a distance from the term, highlighting it as a viewpoint rather than an absolute truth. Option B misinterprets the author's intent; the quotation marks do not imply praise for the Wrigley Company's actions. Option C inaccurately suggests that soldiers specifically coined the term in reference to the gum, which is not supported by the context. Option D incorrectly assumes that the company changed the product name, which is not indicated in the text.