Why is the e-commerce market share substantially lower in the music products industry? There are a few ready explanations. Pianos, by virtue of their size and weight, are still almost exclusively a brick-and-mortar product category. Retailers may promote and prospect online, but piano sales are still consummated at a local storefront. Similarly, entry-level school music instruments are primarily sold by local retailers who service music directors. Sales of pro audio gear, where any installation expertise is required, are also largely a brick-and-mortar affair. Exclude these categories, and the online market share of the remaining product groups is closer to that of the consumer electronics market. Convenience and the absence of sales tax are two of the reasons why online commerce has flourished. The industry's expanded product offering is another. As one online retailer put it, 'Customers can see everything that's available online, and when they decide they want a red guitar with specific pickup and hardware configuration, they won't settle for anything else. If they can't find it in a store, they'll go online for it. That’s what has driven our sales.'
It can most reasonably be inferred from the passage that the music products industry would have a higher share of the e-commerce market if:
- A. entry-level school music instruments were sold to schools' music directors rather than directly to students
- B. the consumer market were to place less value on convenience and variety and more on competitive pricing
- C. a few types of music products sold predominantly in brick-and-mortar stores were excluded from the calculation
- D. brick-and-mortar store managers improved customer service and provided better training for their installation experts
Correct Answer & Rationale
Correct Answer: C
The inference about the music products industry’s higher e-commerce market share hinges on the exclusion of certain products sold mainly in physical stores. If these items are not considered, the e-commerce segment could appear more dominant. Option A suggests a shift in sales strategy, but it doesn’t directly impact the overall market share dynamics. Option B misplaces the focus on consumer preferences, which does not inherently increase e-commerce share. Option D addresses customer service improvements in physical stores, which would not enhance online sales. Thus, excluding certain products from the calculation is the most logical inference for a higher e-commerce share.
The inference about the music products industry’s higher e-commerce market share hinges on the exclusion of certain products sold mainly in physical stores. If these items are not considered, the e-commerce segment could appear more dominant. Option A suggests a shift in sales strategy, but it doesn’t directly impact the overall market share dynamics. Option B misplaces the focus on consumer preferences, which does not inherently increase e-commerce share. Option D addresses customer service improvements in physical stores, which would not enhance online sales. Thus, excluding certain products from the calculation is the most logical inference for a higher e-commerce share.
Other Related Questions
Which of the following results is LEAST compatible with the goal expressed in the third sentence of Passage 2 ('The paramount concern must be to increase crop yields in environmentally sensitive ways that protect human health and the soil and water that are agriculture’s very foundation')?
- A. An international ban on the use of agrochemicals drives several multinational corporations out of business
- B. A species of bird becomes extinct after forests in which these birds nested are cleared to create farmland
- C. A rural community shows an increased rate of disease after local farmers adopt chemical-intensive techniques
- D. Government subsidies to farmers encourage overproduction of certain crops to the detriment of others
Correct Answer & Rationale
Correct Answer: C
Option C is least compatible with the goal of increasing crop yields while protecting human health and the environment. An increase in disease rates due to chemical-intensive farming directly contradicts the aim of safeguarding human health. Option A, while it may harm businesses, reflects a move towards environmentally sensitive practices by banning harmful chemicals. Option B highlights the negative ecological impact of deforestation for agriculture, which undermines environmental health. Option D addresses overproduction and its ecological consequences, aligning with the need for sustainable practices. Thus, C is the option that most clearly opposes the stated goal.
Option C is least compatible with the goal of increasing crop yields while protecting human health and the environment. An increase in disease rates due to chemical-intensive farming directly contradicts the aim of safeguarding human health. Option A, while it may harm businesses, reflects a move towards environmentally sensitive practices by banning harmful chemicals. Option B highlights the negative ecological impact of deforestation for agriculture, which undermines environmental health. Option D addresses overproduction and its ecological consequences, aligning with the need for sustainable practices. Thus, C is the option that most clearly opposes the stated goal.
In context, 'Telemundo' and 'Ms. magazine' serve as examples of media that:
- A. devised similar marketing techniques
- B. were created by the same media visionary
- C. underwent profound changes as a result of Johnson's work
- D. were designed to appeal to particular groups of consumers
Correct Answer & Rationale
Correct Answer: D
Both 'Telemundo' and 'Ms. magazine' were designed to cater to specific audiences, focusing on the needs and interests of their respective consumer groups. Telemundo targets the Hispanic community, providing culturally relevant content, while Ms. magazine addresses feminist issues and women’s rights. Option A is incorrect as there is no evidence that both utilized similar marketing techniques. Option B is misleading; they were not created by the same visionary. Option C is inaccurate; while Johnson's work influenced media, it did not specifically lead to profound changes in either outlet.
Both 'Telemundo' and 'Ms. magazine' were designed to cater to specific audiences, focusing on the needs and interests of their respective consumer groups. Telemundo targets the Hispanic community, providing culturally relevant content, while Ms. magazine addresses feminist issues and women’s rights. Option A is incorrect as there is no evidence that both utilized similar marketing techniques. Option B is misleading; they were not created by the same visionary. Option C is inaccurate; while Johnson's work influenced media, it did not specifically lead to profound changes in either outlet.
In the second sentence of the passage ('a giant Saturn moon rocket dismantled into pieces for tourists to inspect, like lengths of fossilized bone from a mythic biotech dragon'), the simile primarily emphasizes the rocket's:
- A. dominance
- B. obsolescence
- C. superior engineering
- D. appeal to newcomers
Correct Answer & Rationale
Correct Answer: B
The simile compares the dismantled rocket to "fossilized bone from a mythic biotech dragon," highlighting its obsolescence. This imagery suggests that the rocket, once a marvel of technology, now resembles relics of a bygone era, evoking a sense of nostalgia rather than functionality. Option A, dominance, does not apply here, as the imagery does not convey power or superiority. Option C, superior engineering, is contradicted by the notion of the rocket being dismantled and inspected, which implies it is no longer operational. Option D, appeal to newcomers, is less relevant; the focus is more on the rocket's past significance than its current allure.
The simile compares the dismantled rocket to "fossilized bone from a mythic biotech dragon," highlighting its obsolescence. This imagery suggests that the rocket, once a marvel of technology, now resembles relics of a bygone era, evoking a sense of nostalgia rather than functionality. Option A, dominance, does not apply here, as the imagery does not convey power or superiority. Option C, superior engineering, is contradicted by the notion of the rocket being dismantled and inspected, which implies it is no longer operational. Option D, appeal to newcomers, is less relevant; the focus is more on the rocket's past significance than its current allure.
Which of the following, if true, would most challenge the 'implication' mentioned in the fourth sentence? 'Some experts reject the implication that Çatalhöyük’s farmers cultivated distant fields, since large quantities of grain would have had to be transported.'
- A. Çatalhöyük's farmers obtained through trade the wheat and barley that Rosen analyzed.
- B. Çatalhöyük's farmers understood the impact of soil conditions on crop productivity.
- C. Çatalhöyük's farmers shared wheat and barley fields with neighboring villages.
- D. Çatalhöyük's farmers used wood that deteriorated in the damp environment.
Correct Answer & Rationale
Correct Answer: A
Option A directly challenges the implication that farmers at Çatalhöyük cultivated distant fields by suggesting they obtained the grains through trade instead. This undermines the need for transporting large quantities of grain from faraway locations, thus supporting the idea that local cultivation was not necessary. Option B focuses on soil conditions but does not address the transportation issue, leaving the original implication intact. Option C implies shared resources with neighbors but does not clarify whether these fields were local or distant, failing to challenge the transportation concern. Option D discusses environmental factors unrelated to the cultivation and transport of grain, making it irrelevant to the implication.
Option A directly challenges the implication that farmers at Çatalhöyük cultivated distant fields by suggesting they obtained the grains through trade instead. This undermines the need for transporting large quantities of grain from faraway locations, thus supporting the idea that local cultivation was not necessary. Option B focuses on soil conditions but does not address the transportation issue, leaving the original implication intact. Option C implies shared resources with neighbors but does not clarify whether these fields were local or distant, failing to challenge the transportation concern. Option D discusses environmental factors unrelated to the cultivation and transport of grain, making it irrelevant to the implication.