The following is an advertising slogan for a company that makes home security systems. "Are you secure enough to leave home?" The slogan makes use of which of the following techniques often used in advertising to attract the reader's attention?
- A. Substituting slang for more formal expression
- B. Making an unsubstantiated claim appealing to a sense of individuality
- C. Highlighting a benefit by using an exclamatory sentence
- D. Employing wordplay based on the use of double meanings
Correct Answer & Rationale
Correct Answer: D
The slogan "Are you secure enough to leave home?" employs wordplay through its use of double meanings, effectively engaging the reader. It prompts reflection on personal security while also suggesting a deeper emotional connection to safety and freedom. Option A is incorrect as the slogan does not use slang; it maintains a formal tone. Option B misrepresents the slogan's intent; it does not make an unsubstantiated claim but rather poses a thought-provoking question. Option C is also not applicable, as the slogan is not exclamatory and does not highlight a benefit in that manner. Thus, option D accurately captures the cleverness of the slogan's wording.
The slogan "Are you secure enough to leave home?" employs wordplay through its use of double meanings, effectively engaging the reader. It prompts reflection on personal security while also suggesting a deeper emotional connection to safety and freedom. Option A is incorrect as the slogan does not use slang; it maintains a formal tone. Option B misrepresents the slogan's intent; it does not make an unsubstantiated claim but rather poses a thought-provoking question. Option C is also not applicable, as the slogan is not exclamatory and does not highlight a benefit in that manner. Thus, option D accurately captures the cleverness of the slogan's wording.
Other Related Questions
Which of the following visual literacy elements in a textbook is best suited to assist a beginning reader in understanding the water cycle?
- A. A labeled diagram of the cycle depicting a familiar landscape
- B. A vocabulary word bank with key terms of the cycle defined in detail
- C. A timeline showing the length of time for each stage of the cycle
- D. A detailed illustration with descriptions of separate stages of the cycle
Correct Answer & Rationale
Correct Answer: A
A labeled diagram of the water cycle depicting a familiar landscape effectively aids beginning readers by providing a visual representation that connects new concepts to their everyday experiences. This familiarity enhances comprehension. In contrast, a vocabulary word bank (Option B) may overwhelm young learners with definitions, making it harder to grasp the overall concept. A timeline (Option C) focuses on duration rather than the cyclical nature of the process, which could confuse beginners. Lastly, a detailed illustration with descriptions (Option D) may contain too much information, complicating understanding instead of simplifying it.
A labeled diagram of the water cycle depicting a familiar landscape effectively aids beginning readers by providing a visual representation that connects new concepts to their everyday experiences. This familiarity enhances comprehension. In contrast, a vocabulary word bank (Option B) may overwhelm young learners with definitions, making it harder to grasp the overall concept. A timeline (Option C) focuses on duration rather than the cyclical nature of the process, which could confuse beginners. Lastly, a detailed illustration with descriptions (Option D) may contain too much information, complicating understanding instead of simplifying it.
Which of the following sentences contains an example of personification?
- A. It is raining cats and dogs.
- B. I can hear the wind whispering to me.
- C. I felt as brave as a lion prowling the jungle.
- D. My friend spent ten years on one math problem.
Correct Answer & Rationale
Correct Answer: B
Personification attributes human qualities to non-human entities. Option B, "I can hear the wind whispering to me," exemplifies this by giving the wind the human ability to whisper, creating a vivid image. Option A, "It is raining cats and dogs," is an idiomatic expression and does not attribute human traits to animals or objects. Option C, "I felt as brave as a lion prowling the jungle," uses a simile to compare feelings to a lion's bravery, but does not personify the lion itself. Option D, "My friend spent ten years on one math problem," describes a human experience without personifying any non-human element.
Personification attributes human qualities to non-human entities. Option B, "I can hear the wind whispering to me," exemplifies this by giving the wind the human ability to whisper, creating a vivid image. Option A, "It is raining cats and dogs," is an idiomatic expression and does not attribute human traits to animals or objects. Option C, "I felt as brave as a lion prowling the jungle," uses a simile to compare feelings to a lion's bravery, but does not personify the lion itself. Option D, "My friend spent ten years on one math problem," describes a human experience without personifying any non-human element.
Which TWO of the following scenarios demonstrate proper active listening?
- A. Lana claps enthusiastically as a speaker concludes.
- B. Martin raises his hand to ask a speaker a relevant question.
- C. Juan busily takes notes on the content of a speech.
- D. Luke looks around the room while a speaker begins.
- E. Alison smiles at a speaker and nods her head when she agrees.
Correct Answer & Rationale
Correct Answer: B, C
Active listening involves fully engaging with the speaker and demonstrating understanding and attention. Option B exemplifies this by Martin raising his hand to ask a relevant question, showing he is processing the information and seeking clarification. Option C also reflects active listening, as Juan takes notes, indicating he is focused on the content and intends to retain the information. In contrast, Option A, while enthusiastic, does not reflect engagement with the speaker's message. Option D shows Luke's lack of attention, as looking around suggests distraction. Option E, though positive, does not demonstrate active engagement with the content being presented.
Active listening involves fully engaging with the speaker and demonstrating understanding and attention. Option B exemplifies this by Martin raising his hand to ask a relevant question, showing he is processing the information and seeking clarification. Option C also reflects active listening, as Juan takes notes, indicating he is focused on the content and intends to retain the information. In contrast, Option A, while enthusiastic, does not reflect engagement with the speaker's message. Option D shows Luke's lack of attention, as looking around suggests distraction. Option E, though positive, does not demonstrate active engagement with the content being presented.
Which TWO of the following words best demonstrate the same use of the digraph that is used in the word "chair"?
- A. Lunch
- B. Chef
- C. Chorus
- D. Machine
- E. Challenge
Correct Answer & Rationale
Correct Answer: A,E
The digraph in "chair" is "ch," which produces a specific /ch/ sound. Option A, "lunch," contains the same "ch" digraph, pronounced /ch/, making it a valid choice. Option E, "challenge," also features the "ch" digraph with the same sound, solidifying its correctness. Option B, "chef," while containing "ch," uses a /sh/ sound instead, disqualifying it. Option C, "chorus," produces a /k/ sound, not matching the digraph's use in "chair." Option D, "machine," features "ch" pronounced as /sh/, which also does not align with the target sound.
The digraph in "chair" is "ch," which produces a specific /ch/ sound. Option A, "lunch," contains the same "ch" digraph, pronounced /ch/, making it a valid choice. Option E, "challenge," also features the "ch" digraph with the same sound, solidifying its correctness. Option B, "chef," while containing "ch," uses a /sh/ sound instead, disqualifying it. Option C, "chorus," produces a /k/ sound, not matching the digraph's use in "chair." Option D, "machine," features "ch" pronounced as /sh/, which also does not align with the target sound.